Lilla by Sociolla is a specialized e-commerce platform created by Sociolla, focusing on beauty, personal care, and wellness products for mothers and children. It aims to meet the specific needs of women, especially mothers, by offering a curated selection of products that are safe, halal-certified, dermatologist-tested, and suitable for both moms and their kids. This includes a variety of categories, such as skincare, body care, baby care, and health products tailored for family use.

My team and I re-designed Lilla by Sociolla to address some issues in its application. And there was no chat section for customers to communicate with sellers.

To enhance the user experience, we added a “Chat to Seller” feature for better communication, improved product categorization, and included trust signals like halal and dermatologist-tested labels. We optimized search and navigation, applied mobile-first design, and introduced personalized recommendations. An educational section was also added to support informed decisions.

After brainstorming and discussion, we identified the goals.

After identifying this gap, we introduced a “Chat to Seller” button in the redesigned interface. This addition enables users to:

Ask questions about product details or safety


Gain reassurance before making a purchase


Improve trust and engagement with the platform


This small but <b>impactful</b> enhancement led to a more connected shopping experience and addressed a key user need for direct interaction.

Simplified the browsing experience, making it easier for users to discover mom-and-kid-specific products

Increased user trust by highlighting certifications and safety indicators through thoughtful design

Enhanced mobile usability, leading to smoother interactions and increased time-on-page

Received positive feedback on the visual direction and clarity of product categorization

In conclusion, through our re-design of Lilla by Sociolla, we identified key areas for improvement, such as the absence of a chat feature for customer-seller communication. By addressing these issues, we enhanced the user experience, fostering better interaction and trust between customers and sellers. This ultimately contributed to a more engaging and efficient platform, likely driving increased satisfaction and user retention.

Re-Design Lilla by Sociolla

● Designed and refined wireframes, prototypes, and UI layouts for digital platforms, enhancing task success rates and user satisfaction.
● Conducted usability testing sessions with 80+ users, identifying key friction points and leading iterative design improvements.
● Collaborated with global cross-functional teams to align design solutions with product goals and business strategies.
● Delivered clear design documentation and prototypes, reducing developer handoff time by 30%.

•	Understood and learned the importance of design using various techniques to create acceptable and appealing designs.
•	Understood and learned to build front-end design with plug in and website.
•	Understood the dynamics of partnering with international organizations and the private.
•	Developed impact, empathy and storytelling skills to create platforms that resonate with users.


● Designed over 10 user-focused web and app interface projects using Figma, Adobe Illustrator, and Canva, tailored to client brand identity.
● Delivered graphic and digital assets for marketing campaigns, resulting in an 80%+ client satisfaction rate.
● Created and maintained brand-consistent visuals across more than 10 client portfolios, supporting various industries.
● Managed 20+ events with a minimum of 40 participants, ensuring all visual and UX materials met quality and timeline expectations.

Gardening and plant care are rewarding, but they require careful planning, attention, and time management. Many plant enthusiasts, from beginners to seasoned gardeners, often struggle with organizing plant care routines, identifying plant species, and keeping up with maintenance tasks such as watering, fertilizing, and repotting. As people increasingly turn to digital solutions for daily activities, there is a growing need for a comprehensive yet easy-to-use plant management app.

The problem Numbuh aims to solve is the difficulty many plant enthusiasts face in organizing and managing their plant care routines. Common issues include:

Numbuh addresses these issues by providing an easy-to-use app with tools to schedule plant care, track progress, diagnose health issues, and connect with a community for advice, ensuring healthier and more organized plant care.

To solve the problem of inefficient plant care and management, Numbuh will provide the following solutions:

By implementing these features, Numbuh will provide a comprehensive solution to the common challenges faced by gardeners, ensuring plants receive the care they need and enabling users to manage their gardens effectively.

The goal of Numbuh was to create a user-centric, calming, and efficient experience that supports plant care for users of all levels. My main objectives included:

1. Empathize – User Research &amp; Competitive Analysis

2. Define – User Personas &amp; Problem Statements

3. Ideate – Wireframes &amp; User Flow Mapping

4. Design – High-Fidelity UI &amp; Component System

6. Test – Usability Testing &amp; Feedback Loops

7. Deliver – Final UI &amp; Developer Handoff

Numbuh serves as a transformative tool for plant enthusiasts, addressing common challenges in plant care and management. By offering personalized plant profiles, timely care reminders, and community support, the app empowers users to cultivate their gardening skills and foster a deeper connection with their plants. As a result, users will benefit from improved plant health and satisfaction, leading to a more rewarding gardening experience. The combination of tracking growth, diagnosing health issues, and accessing a wealth of knowledge from fellow gardeners will not only enhance individual success but also create a vibrant community of informed plant caretakers. Ultimately, Numbuh transforms plant care into an enjoyable and organized journey, enabling users to thrive alongside their green companions.

Numbuh is a mobile application designed to help users plan, track, and care for their plants efficiently. As the UI Designer, I was responsible for crafting a user-friendly and visually appealing interface that simplifies plant management. The app includes features such as a plant watering schedule, growth tracker, reminders, and personalized plant care tips.

Re-Design Lilla by Sociolla

Shafira Alvina